kennedys – Workplace lessons from the pitch: how innovation in the workplace can challenge our preconception and biases

An undoubtable public perception shift has occurred over the past couple of years towards supporting women’s football as a professional sport.
Nothing more easily identifies this than data.

Nearly 2 million spectators turned up to watch the FIFA Women’s World Cup in Australian and New Zealand stadiums and, online, over 2 billion people were set to watch, nearly doubling the 1.12 billion who watched online in 2019.
In Australia, the Matilda’s semi-final match against England’s Lionesses became the most watched program after the historic move of the Channel 7 news program to allow for broadcasting the Matilda’s match against France.
As a UK comparison, on BBC One, the final match between Spain and England attracted a peak audience of 12 million viewers which was higher than the men’s Wimbledon final earlier this year (peaking at 11.3 million on BBC One).