KENNEDYS – POTENTIAL INSURANCE ISSUES ARISING FROM CORPORATE FORUM SHOPPING FOR FAVOURABLE DATA PROTECTION LAWS

Author - Various

The United Kingdom officially left the European Union in January 2020 with the implementation period, or transition stage, concluding on 31 December 2020 and the new UK/EU a trade deal finally agreed on 24 December 2020. However, large technology companies such as Facebook and Google did not leave their preparations until the last minute, and had been planning how to navigate the new sovereign relationship between the UK and EU for some time. These plans included how to deal with the vast amounts of data collected from users to create profiles for targeted and personalized advertising, much of it personal and likely subject to privacy regulations.